Ouverture

Solar, and Other Dingbats

; )

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Nota

Constant devastation after devastation.

Nota

Yet everything went wrongfully wrong and out of place. We now have a few projects going but the future depends on fate. SCAD mailed a nice envelope-full of brochures and a huge book whose typography and design belongs to the top notch. Times over I told myself, amidst the fragrance, that this would be the destined place. Times proven the perceived destiny another shallow shadow in time.

I do not really trust in flying noodles, and my faith in fate is vanishing. But however, if fate favors. I shiver at the sight of myself becoming a rational person and I do cry for this.

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Fragrance

There is fragrance amidst the air. Spring is coming in its fullest and people are lovely. Or, so. Apocalypse has a beginning, and as quoted anything that has a beginning will go to an end. Artistic epistemology, or the reason behind the perception of art and beauty, would be the thematic pursuit that I devote my life upon. This is not to be realized with essays even though most people trust in the power of words. This is to be realized thru the power of direct perception, or in other words thru installments.

I would love to start a portfolio agency which mainly deals with artists and people with reasonable sentiments. Where ration and emotion both count. The agency would go all its way out to fulfill its sole purpose in refining, showcasing, communicating and broadcasting powerful ideas, no matter which media is chosen. Those clinging to a single media is to be let doomed.

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Watermoon

Watermoon is a new 15-villae project that calls for insanely high technology, devotion and — of course — insanely high budget. A close examination to their website proves that money isn’t everything, and what we learn from bad projects supersedes what we’ll learn from an impeccable average project tenfold. The typography is awful and a second trip to Maya Lin’s explains it all. Attention designer responsible for Watermoon’s site: if you must copy, do a better job. Grey on white links, damn aliased text, customized Flash UI elements that weren’t packed but are transmitted once and again and again, seemingly witty but actually treacherous list of alphabets and irrelevant, scrambled ideas forced under them… are not emblems of fashion, superior technique, nor your elemental sense of beauty. That’s torture. If you were going to build a website which sells luxuries that most visitors however are not buying, at least make it pleasant to browse, or you’re maximizing the noise our there in the dusted, doomed world we’re living in.

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Average People

Seth Godin’s talks are mesmerizing but his 2009 TED Talk by large resonated with his 2008 Business on Software talk. Let me do the summary for you:

1. TV advertising, direct mailing and those old marketing methods do nothing good, since there is no subjective permission from the customer and you’re merely sending them noise.

2. In order to appease their anger of receiving an unexpected message, you’re sending your messages in a way that offends nobody.

3. By sending messages just like products designed by a committees, you send average advertising; by sending them in bulk indiscriminately and without prior consent, you send them to average people; by sending messages really unprepared you are only able to send messages about average products.

4. The old way does not work anymore. Seth’s new way — “sell as you would to your tribespeople” is roughly equivalent to “love your neighbors” and a sage needs no further explanation.

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Bicycles

Steve Jobs had returned to Apple and he had completely changed once again. He is now a person with full gratitude. But his old ideas were sharp enough and let’s talk about the old ideas that made him the Steve we see today.

1. Computers are mental bicycles.

2. People make boxes, and in a clamorous world making the best boxes or having the most social tokens does not mean a thing.

QED, and a wise person needs no further explanation.

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Tunnel

Imagine a tunnel in which you go thru from one end to another, but not vise versa.

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Wrap

This is an extremely noisy world and most people are mere mortals who lived, loved, hated, thrived, fiddled, enamored, depressed, explained, quarreled and died. Most people are incapable of traversing thru time and space finding the key person that re-defined the decade, and most classics are just fads. People, on the other hand, could not withstand the most minute scrutinization. Yet people built art.

We are in such an epoch of massive enabling where people who would rather not have a voice were given one. (Speaking of witnesses.) The tide of ignorance and idiocy, built upon the axiom of “for the idiots, to the idiots, by the idiots” would crush everything including the idiots ipse.

Idiots and their very existence therefore are both career assurances. And if you are still thinking about Seth’s tribe as a brand new concept that revamps all the old methods, you’ve mixed a new and temporally correct implementation of an universal concept with the one that does not work anymore. People who are destined on the top stays on the top, but their thrones are more slippery nowadays. Be honest to yourself before thinking about anything else. I rest my case.

ps. Please go to Joel on Software and spend approximately 0.75 day or 6 hours skimming over / reading his articles. It does not matter if he contradicts himself every two sentences or so, since people who seldom make mistakes aren’t actually thinking, and a piece of finished code is not so educative as a rotten piece in which you do see the progress.

another ps. We would never, never be only friends would we?

third ps. Paradigms exist to be examined, learnt and tossed away. Those who don’t clean old things out would die for being too rusty.

proj.hei

Page calling for consensus on that Heiti TC should be reworked. Project of Sept. 13, 2009.

Revamped

Portal site updated at http://monoceroi.com with experimental experiments.

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The One

The entire set would include one bottle of white ink, a special refillable marker, a suspension device, proper adhesives and of course one slate. This is a project in progress and I have no certain idea when it would be done. The image is computed and should not be taken as an actual photograph.